Improving brand visibility and reputation with strategic product introductions
Approach
Risdall developed an integrated marketing strategy to launch these partnerships. Messaging, digital marketing, website design, and public relations amplified foundational awareness of products with in-store displays, promotional elements, and sales tools, helping drive sales at eye care locations.
Solution
Efforts were designed to continue ongoing engagement with VISION EASE’s customers and further position the brand as a contemporary innovator.
To improve sharing information and resources about all of its brands, VISION EASE enlisted Risdall to design and develop a new website offering simplified search, improved functionality, and a customer portal to help users quickly find the information they need.
Results
Over more than a decade of partnership, Risdall has helped VISION EASE successfully launch its lenses and achieve success in an increasingly global and competitive marketplace.
Their team recognizes the potential power of combining complementary marketing tactics, which allows Risdall to prove the impact marketing has to launch products, increase sales and grow businesses.
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