Twin Cities Academy (TCA) is a Charter School made up of a community of 300 families in the St. Paul and Maplewood area. It was originally formed to offer a college-preparatory school experience for St. Paul students, with a particular focus on attracting a diverse student body focusing on high academic achievement and serving the community at large through volunteering and service-learning.
The superintendent, Betsy, asked Risdall to help her team develop succinct messaging to properly convey the purpose and value of the school with the ultimate goal to increase attendance for the upcoming school year.