Making product information easier to access
Tolomatic, a manufacturer of pneumatic and electric actuators and power transmission products, found itself with an antiquated, unmanageable website with thousands of pages requiring a complex web redesign. Risdall restructured it in a responsive design with faceted product filtering to make product location fast and easy on any device.
www.tolomatic.com
Drag Me
Streamlined workflow and editing with custom product administration tools
From the admin perspective, a powerful editing tool makes it easy to attribute assets, content and media types—from images to specs to catalogs to e-books — to different product series and industries. Leveraging Tolomatic’s ongoing creation of detailed engineering data in print format, Risdall established a “publish once, distribute many” workflow by devising a way to capture information out of the PDFs and flow it into the site, eliminating the cost and difficulty of recreating complex tables, graphs and custom displays.
Built with DNN
Risdall recommended DNN as the content management system for the Tolomatic site. Risdall’s product administration platform, which handles complex product configuration, language and resource assignments and supports faceted search, is based on DNN. Furthermore, DNN provides the customer support and administrative workflow systems to meet this client’s needs.
Risdall’s Product Administration Platform
The Risdall Product Administration Platform is a proprietary administrative toolset developed specifically for our manufacturing clients. It is designed to simplify the tasks of managing complex and configurable products and specifications, associated resources, product taxonomies and alternate languages.
This flexible platform, using the DNN framework, is readily adaptable to the needs of different product lines and offers a variety of tools that speed product entry.
The home page provides rapid access to Tolomatic products and purchase decision tools, along with information and support resources.
Index pages for Tolomatic’s main lines feature a sophisticated faceted filtering system that allows users to narrow the field of options quickly.
The product detail page puts a wide variety of specifications, CAD files, documents and decision support tools at the user’s fingertips.
Admins can attribute products, case studies and resources to multiple vertical markets, making for robust content.
The powerful editing tool makes it easy to assign a variety of assets, content and media types to each product series, allowing Tolomatic to provide rich content and complex specification data with ease.
Since we opened our doors in 1972, we’ve been many things to many clients. “Advertising agency” barely begins to describe it. We’re always evolving, and our adaptable, entrepreneurial spirit uniquely empowers us to help Fortune 500 and Main Street companies achieve their goals. Business-to-business marketing is a sweet spot, and we have a reputation for web design and development, but we’re also strong in consumer advertising. Our work for non-profits, schools and government shines, too.
Ted Risdall - Chairman / CEO