We built the centerpiece of Smith System’s marketing efforts – a robust web presence. It provides contextual browsing of furniture in classroom settings and maintains a focus on design aesthetic and inspiration, allowing furniture options to be filtered by user perspective.
Robust administration functionality allows the website managers to easily make changes throughout the site. In addition to complex product configurations, site administrators can implement pop-up notices, contact forms, and heavily customized landing pages all through the administration system without additional developer assistance.
Through continued dedication to SEO, technical site optimization and robust content creation, the information and thought leadership necessary for engaging the wide array of decision-makers is available at the right time in the customer buying process.
Other marketing efforts have included email marketing, media engagement, digital banner advertising, and search engine marketing along with offline advertising and events.