Schreiber Foods is a global manufacturer and supplier of dairy products that ships over 2 billion pounds of products each year. The company built its internal logistics and supply chain capabilities to ensure these products get to market quickly, whether it’s across the street or across the country.
As it prepared to launch Schreiber Logistics in the U.S., Schreiber saw a need for a website that would act as a hub of information for customers and prospects. It partnered with Risdall to develop SchreiberLogistics.com as a central resource for customers and prospects who need to improve their refrigerated logistics.
Risdall worked with Schreiber to set the website strategy before building and deploying the site.
A powerful part of the discovery and research phase was stakeholder interviews with Schreiber team members. These interviews provided valuable insights into customer needs, competitor offerings and Schreiber differentiators. These details were woven into personas to guide user experience and content for the site.
With this information, Risdall developed a sitemap and user flows, as well as a measurement and analytics plan. Schreiber’s internal resources were tapped to create the website’s design based on the site architecture and in concert with creation of additional marketing materials for this newly formed division. Collaboration between Risdall and Schrieber ensured company and user goals were at the forefront of the build and design as it was handed off between teams.