Ecolab chose Risdall to help them grow its industrial kitchen-cleaning brand – Keystone. We recommended a three-month lead generation campaign to measure the effectiveness of targeting and influencing this audience. Our goal was to create greater visibility for Keystone products, but more importantly, drive qualified leads. Our strategy was to go beyond promoting products and promote something of greater value – an assessment of kitchen cleanliness by an Ecolab expert consultant who would identify areas for improvement and recommend products to achieve results.