Delivering Delicious Results Through Paid Media
A locally owned and loved pizza restaurant partnered with Risdall to accelerate growth in an increasingly competitive restaurant landscape. With ambitious goals to grow customer counts, increase pizza sales, and drive more revenue through online ordering, Davanni’s leaned on Risdall’s paid media and digital marketing expertise to build a scalable, full-funnel strategy.
viewable impressions and 261.5K clicks, fueling awareness and demand
Over a 12-month period, Risdall executed a data-driven paid media program across Google, and YouTube that delivered exceptional results.
The Story of a Pizza Pie
This fast-casual pizza restaurant has been serving its community for years as a proud, privately held, family-owned business. Built on quality food and strong word-of-mouth, Davanni’s established a loyal customer base across multiple locations.
However, as consumer behavior shifted and digital ordering became increasingly important, the brand recognized the need to evolve its marketing approach — expanding reach amongst existing customers, attracting new audiences, and influencing purchase behavior both online and in-store.
The Challenge of Growth During a Challenging Year
Rising food costs, increasing competition, and changing customer expectations made growth more challenging than ever. Traditional marketing tactics produced mixed results and lacked the measurability needed to confidently scale investment.
Like many fast-casual restaurants, Davanni’s needed a strategy that could:
- Compete in a crowded market
- Attract customers beyond existing loyalists
- Increase order counts
- Drive measurable ROI from marketing spend
Why They Chose To Partner With Risdall
Davanni’s knew it needed a partner that could blend strategy with performance. Risdall’s reputation for delivering measurable results—paired with a shared understanding of what it means to be a local, family-owned business—made the decision an easy one.
Risdall brought fresh ideas, a culture of continuous optimization, and a deep understanding of how to reach new audiences while continuing to nurture existing customers across digital channels.
How Risdall Responded
With clear key business objectives (KBOs) defined, Risdall’s team analyzed client-provided data and conducted in-platform research to design a comprehensive paid media strategy.
The team identified opportunities to optimize existing campaigns, introduce new audience targeting, refine messaging, and focus media spend on high-impact locations and offerings—particularly pizza.
Key strategies included:
- Targeting new audiences through awareness and non-brand search campaigns
- Retargeting current and past customers via website and CRM-based audiences
- Using a mix of paid media channels, including Google Search, Google Display, and YouTube
- Running campaigns across the full funnel, from brand awareness to conversion
Media investment prioritized non-brand search and awareness to continually bring new customers into the funnel, while branded search and retargeting campaigns helped capture demand and convert interest into orders.
“After many years partnering with Risdall, our work together just keeps getting better and better. Their full-funnel paid media strategy didn’t just deliver results — it transformed our business. We saw a 24.6% increase in campaign-driven revenue, a staggering 218% lift in store visits, and an incredible 32.7x ROAS when factoring in online orders, in-store traffic, and calls. In a tough year with rising costs and fierce competition, Risdall helped us reach new customers, nurture our loyal base, and drive measurable growth across every stage of the funnel. As fellow local, family-owned Minnesota businesses, the kinship is real. They truly understand what it means to protect and grow a community favorite like Davanni’s. If you want a partner that delivers delicious results, Risdall is it.”
Risdall’s full-funnel paid media approach delivered strong performance across awareness, engagement, and conversion metrics — helping Davanni’s exceed its business objectives.
Key outcomes included:
- 24.6% increase in campaign-driven revenue
- 218% increase in store visits driven by ads
- 17.5K phone calls attributed to paid media
- 19.4M viewable impressions and 261.5K clicks, fueling awareness and demand
- 32.7x ROAS, factoring in online sales, store visits, and calls
Through strategic audience testing, competitor conquesting, and full-funnel execution, the partnership successfully expanded reach, increased orders, and drove measurable ROAS.
Grow Your Business with Risdall
As a small, local MN Risdall, we felt a natural kinship with Davanni’s. Helping a community-focused brand grow through smart, cost-effective digital marketing is exactly why we do what we do.
To learn more about how a paid media partnership with Risdall can help your business grow, contact us today!
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