Daikin Industries, Ltd., is a leading global innovator and provider of advanced, high-quality air conditioning solutions for residential, commercial, and industrial applications.
Daikin’s marketing team had an extensive brand guide to work from, but it was overwhelming, complex and comprehensive, causing confusion, so the team was stuck using the same marketing elements. They needed to fresh ideas to infuse new life into the brand, without engaging in a complete and costly brand overhaul.