Canon Medical provides Enterprise Imaging (EI) solutions to hospital networks across the United States. They are a leader in Enterprise Imaging; their technology allows clinicians and organizations to seamlessly access important patient imaging, data, and multimedia, ultimately contributing to consistent, quality, patient care – replacing disparate systems.
Reaching the right audience with the right information is a struggle. Canon Medical was using traditional methods — like print and trade show advertising — which can be expensive and is difficult to measure.
Since the sell-in cycle is a long, complex process that entails communication with multiple stakeholders, answering many specific questions, Canon needed a way to develop a larger pipeline of visibility, interest and inquiry for the sales team.
