The first step in a relationship is a conversation.
Through an understanding of your audiences and how they behave, we design creative lead generation campaigns that compel lower funnel engagement and yield highly qualified leads.
Knowledge and data feedback loops combined with an ongoing focus on optimization and refinement help us pinpoint the audiences and what they need, providing you sales leads that are qualified and ready to buy. We then help integrate with the appropriate CRM platform and sales follow-up messaging cadence.
Campaign concept and defining offers of value
Each campaign concept starts with understanding your business goals and audience. We then help you define the offers of value that your audience will be interested in and lead them to covert.
Paid campaigns are a primary way we help clients drive lead generation for their companies. From consumer products to highly technical manufacturing components, we have experience building campaigns that are highly targeted, incorporating tactics such as paid search, programmatic, video and audio, social media and retargeting.
Landing page design/development
Landing pages are essential elements of any lead generation campaign. Once we have defined goals and offers, we develop targeted landing pages or microsites that are specifically designed to capture lead information for your sales team’s follow-up.
Conversion optimization and A/B offer testing
We test and optimize campaigns on an ongoing basis to drive growth, leads, and conversions for your business. A/B testing helps us determine what ads are working best and which offers are of the highest value so you can continue to make the most of resources and budgets.
CRM platform integration
We work with your team to tie lead generation efforts to sales by integrating lead data into your CRM, allowing you to see which leads closed to determine the return on investment of a campaign.