The first step in a relationship is a conversation.
This starts by assessing your current digital marketing strategy, how it meets your stated goals and if there are any gaps. We suggest courses of action so that your marketing efforts are consistent, intentional, and drive toward identified goals. We combine your knowledge, along with research and data to map your prospect’s journey. Armed with insights, we craft a multi-point digital marketing strategy to effectively engage them – creating connections throughout their journey at the right moment via the right media channel to align your messages with their needs.
We help clients assess where they fit in the marketplace, their competition, current trends, recent events, who are the thought leaders and influencers, and what are the key areas where they can differentiate themselves.
Digital maturity assessment
Navigating an ever-changing digital landscape is something many brands find daunting. It requires a completely new mindset, adapting skillsets and a grasp of emerging technologies. We help brands identify what they are doing well and areas they need improvement, then define and prioritize an incremental success plan for them.
Customer definition and journey mapping
Mapping the customer’s journey is foundational to a successful program to determine the steps customer(s) go through in engaging with your company and buying your product or service. We use our tools to help you define the buyer needs and identify their pain points, the questions that need to be answered during their decision-making process, the most impactful content for them and the ideal media to reach them through.
Many companies have a great deal of valuable content and communications developed but need help assessing and re-prioritizing it and modernizing it for digital consumption. We provide assessment and strategies for identifying gaps in communications and making existing information and content more relevant, impactful, and channel specific.
Brand positioning, value prop development and key messaging
Telling the right story is essential to gaining attention and interest of your customers. We work with clients to define a position in the marketplace, value propositions that align with stakeholder need and messages, and content that create relevance by addressing questions that customers are searching for answers to.
Full-funnel engagement planning
Leveraging information we uncover about the marketplace and your target audience, we outline a cadence of activity, the stories you need to tell, the types of content necessary to deliver those stories, campaign ideas, and the media channels that are essential to engaging your target audience.
Within engagement planning, we develop creative digital campaigns designed to drive upper funnel awareness and visibility and lower funnel engagement. These may be for a single initiative like a product launch, trade show attendance, supporting a promotional selling period or lead generation.
Before we start any effort, we work with clients to outline the clear KPIs we are measuring against and the anticipated ROI we are trying to achieve. These inputs help us determine channel weight and level of spending.