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Visibility into what matters.

To determine if your marketing dollars are well spent, you need to see how they are working to achieve your goals. We provide visibility into your results by building sophisticated programs that go beyond impressions and clicks to yield tangible metrics.

Our robust toolset allows full-funnel visualization. We measure a number of data points to provide a complete picture of what our efforts are achieving and to gather insights that allow us to optimize programs to enhance performance.

Full-funnel visualization includes:

  • Google Analytics – goals and events
  • Competitor performance analysis
  • Monitoring and measurement
  • Reporting
  • Heat mapping
  • Cost per click (CPC)
  • Click through rate (CTR)
  • Cost per lead (CPL)
  • Lead generation ROI modeling
  • Post-click, post-impression website activity
  • On-site event tracking
  • Latent conversions (recency)
  • Granular channel performance
  • De-duping conversions (unified platform)
  • Channel attribution
  • Online revenue attribution
  • Online-to-offline location attribution
  • Data synthesis
  • Optimization
  • Verification and fraud prevention