Risdall Marketing Group marks 50 years in business
Marketing agency continues helping B2B clients navigate the changing digital landscape
ROSEVILLE, MINN. (May 5, 2022) – Risdall Marketing Group reaches its golden 50th anniversary in 2022, marking five decades of connecting clients with their audiences through strategic marketing.
With this milestone, the company is among the longest-tenured independently owned marketing and advertising agencies in Minnesota.
“This agency has lived through the biggest communication revolution in history, and it’s still evolving. And while the way we communicate has changed a lot in 50 years, why we communicate hasn’t. It’s still about connecting our clients with their customers,” said Ted Risdall, CEO.
Risdall Marketing Group opened in July 1972, when it was founded by John Risdall. The company expanded its focus from traditional advertising into digital and web solutions in the early days of websites, when Ted Risdall joined the agency in 1993.
In 2016, ownership transitioned from John Risdall to Ted Risdall, and the company cemented its place as a digital-first agency.
Over the years, the agency has focused on how digital marketing, technology and data can help companies and marketers reach their business goals. Today, Risdall focuses on improving communication through new trends, tools and services, and collaborating with clients to improve how they market to customers in a more virtual marketplace and digital world.
“When Risdall started out, people were all tuned in to the same TV networks and radio stations. Audiences today are so fragmented that it takes a really thoughtful, intentional and precise approach to meet them where they are,” said Ted Risdall. “Understanding the customer and their buying journey is where Risdall has always excelled, and where we’ve seen great success in digital strategies for our clients.”
“Risdall was built around the belief that success comes from making our agency fun, helping employees achieve their full potential and building businesses through marketing growth,” said Jennifer Risdall, chief operating officer. “We still bring this energy to our work 50 years later, as we help clients see the possibilities and opportunities they can accomplish with their digital marketing.”
About Risdall Marketing Group – Risdall Marketing Group is committed to helping marketing leaders focus their digital marketing and create strategies that deliver results. Its team of technology, digital and data experts works with local, national and international clients to collaboratively build their businesses through strategic digital marketing. The company is based in Roseville, Minnesota. Visit www.risdall.com or follow Risdall on LinkedIn.