At Risdall, we work hard to provide our clients with the necessary expertise and stewardship that builds strong, successful partnerships and advances business goals. When we experience these amazing partnerships, we can’t help but shout it from the rooftops! Or at least write a blog about it.

Each month, we will feature one of our amazing partnerships to detail how they have experienced Growth. Powered by Risdall. Each client of the month post will cover who the client is, why we love them and how they have found success with Growth. Powered by Risdall.

For Risdall’s first client of the month, meet Beauterre Recovery Institute, a treatment center that employs unique solutions to heal addictions.

Who is Beauterre Recovery Institute?

Beauterre Recovery Institute

Beauterre Recovery Institute is a brand-new residential addiction treatment and recovery program located in Owatonna, Minn. The institute opened its doors in late January 2015 with 61 available spots for men and women who experience all forms of substance abuse and co-occurring mental health issues.

Why We Love Beauterre Recovery Institute

What sets Beauterre apart from other recovery centers are the use of multiple treatment modalities and a strong focus on personalized care plans that the team of professionals creates for each patient. Staff at Beauterre recognizes that each person’s addiction is a personal issue, meaning a universal healing method is not appropriate for each person’s unique addiction.

Clients receive multiple assessments including neuropsychiatric evaluations upon arrival to pinpoint the cause of their addiction, which is often intertwined with mental health issues. Then doctors develop a personalized care plan that can include a combination of therapies, such as motivational interviewing, cognitive behavioral therapy, biofeedback, acupuncture and massage.

Risdall’s Partnership with Beauterre

To help Beauterre launch its residential addiction recovery program, Risdall conducted public relations outreach leading up to and after the institute opened.

In early January, Risdall Public Relations created and distributed a news release announcing the addition of Jack Bice and Fred Bettner to Beauterre Recovery Institute’s leadership team. We also developed a release announcing Dr. Sheila Specker as the medical director of Beauterre.

These two initial press releases were designed to introduce media outlets to Beauterre Recovery Institute and build buzz around the opening later that month.

Beauterre officially announced its opening in late January via a multimedia news release showing a beautiful photo of the institute.


All news releases were distributed to appropriate media contacts and posted on Business Wire, which set up Beauterre for maximum online search-ability. Through mid-February, Beauterre received steady coverage for its leadership team and grand opening from news outlets covering business in Minnesota, such as the Star Tribune and MinnPost.

In addition to public relations activities, several departments within Risdall collaborated to launch Beauterre Recovery Institute.

Beauterre Recovery Institute_Screenshot

Our strategy and branding team was involved in the naming of the facility. Risdall’s web development team created a website that used drone video footage on the homepage, a first-ever tactic for Risdall and a growing web design trend for 2015. Risdall’s creative team designed two brochures announcing Beauterre as a new, all-encompassing option for healing substance abuse and mental health issues and created trade show materials such as a tablecloth and banners.

Beauterre Recovery Institute is the perfect example of several marketing tactics working together to grow a company from the ground up. After working with Risdall, Beauterre has a solid online presence with a modern website and searchable content, and it has a professional in-person presence with essential printed materials to introduce the company at trade shows.

Although Risdall’s relationship with Beauterre is only a year old, our partnership with its parent company, Meridian Behavioral Health dates back almost five years. Risdall has worked with Meridian Behavioral Health for ongoing digital marketing needs, website development, brochure creation, advertisement design and trade show material production.

Thank you to Beauterre Recovery Institute and Meridian Behavioral Health for continuing your partnerships with Risdall. We can’t wait to see what’s in store for your Growth. Powered by Risdall. this year!