Engaging followers and showing your brand’s personality
Social media takes brand integration to another level. Launching a social media plan with your PR program allows a friendly gateway into your target audience’s world. Social media gives you a higher level of involvement, greater visibility, stronger relationship building, a sense of community and more audience-initiated communications. With social media, the opportunities are endless.
Consumer and business audiences want advice and recommendations, not a sales pitch. They want brands to listen to their opinions. They want to know that you care about them. So don’t be the fly on the wall anymore. Enhance your online presence, improve your brand reputation and engage with your audiences.
The most powerful form of communication is word of mouth, and social media amplifies the power of word of mouth through the internet. Social media gives brands an opportunity to become a familiar face and friend to consumers. This emotional engagement goes much further into the consumers’ psyche; it brings your brand to the forefronts of their brains, the centers of their hearts and the tips of their tongues.
Additionally, social media is a hub for traditional print and broadcast reporters who are connecting directly with consumers as they do their reporting. A social media component is an excellent campaign extension that increases the success of traditional media relations.
At Risdall, we have social media experts who collaborate with clients to find out where the influencers in their market are and determine the best way to reach them through social media. We also help our clients keep track of where the important conversations are so they can interact and speak for the brand. We do this through:
- Social media mapping
- Brand monitoring
- Engagement and reputation monitoring
- Online sentiment analysis