Creating and evolving your brand reputation
Risdall believes the value of a brand goes far beyond a logo and tagline. It is the promise you make to your customers, partners and influencers. That promise sets expectations for consistent experiences and meeting their needs, sometimes emotional needs of which they’re not even aware. A quality reputation is earned when your customer experience meets your brand promise in all interactions.
At Risdall, we help organizations understand their brand promise and brand voice to create a consistent brand experience for internal and external relationships through numerous audience touch points. This consistent brand experience helps our clients to be seen as leaders in their industries over time. The right strategy, brand and reputation create lasting impressions and leading companies.
The Integration of Online and Offline Reputation Management
In addition to the foundation of a strong brand platform based on personal experiences and traditional communications channels, online channels and activity play a critical role in consumers’ lives. If traditional brand experiences like one-to-one sales, tradeshows and media don’t integrate with technology, your customers may miss critical information. From online communities and blogs, to podcasts and texting, audiences are getting harder and harder to effectively target. Online public relations and content strategy breaks down this barrier and allows you to join the conversation with your target market. We help clients leverage and integrate online channels without compromising traditional ones.
Whether it’s popular platforms such as Facebook, Twitter or Pinterest — or channels specific to an industry — Risdall can help you develop a thoughtful ongoing presence and relationship with users. Risdall has helped numerous clients develop a brand and reputation management strategy and establish the infrastructure necessary to integrate online communications efforts with offline programming to deliver results.