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Marketing StrategyResearch and Planning

Risdall’s research and planning capabilities will help you learn what was, what is and how to get where you want to go.

The power of knowledge

The foundation of strategic planning is often based on a solid research strategy.  Time spent learning from your customers, former customers, employees and other stakeholders is a worthwhile investment in your business as well a means to guide your marketing strategy.

Research, User Profiling and Campaign Planning make up the backbone of our approach. These provide the roadmap for your market strategy, the results become the benchmark and the rationale for future decisions, both marketing and business.


  • Quantitative research
  • Qualitative research
  • Competitive landscape
  • Communications and marketing audit
  • Surveys
  • Data analysis
  • Market research
  • Workshops
  • Audience analysis

User profiling

  • Personas
  • User stories
  • Planning

Campaign planning

  • Product roadmap
  • Sprint planning
  • Communications planning

We would love to discuss these capabilities with you in person.   Contact us to find out which strategies would be best for your situation.