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Marketing StrategyDigital Strategy

There are many ways to approach your digital marketing program. Risdall has the expertise and the experience to help you focus on what matters most.

What does your digital footprint say about you?

Our digital presence is one of our most important assets in Internet marketing. Your customers are making choices by doing the research and as a result, are exposed to online marketing in a variety of forms. Risdall approaches a digital strategy armed with clear knowledge of how and why they respond. What can our strategists do to improve your digital footprint?


Website implications

What changes should be made to your website to maximize conversions? Which conversions should you be measuring? Is your content bringing in the right visitors? Are they getting the information they need from your site? We’ll sit down with your team and create an action plan to learn, adapt and fine tune your web marketing approach.


Search engine marketing (SEM) strategy

The digital landscape keeps changing. We’ll keep you up to date on the new search algorithms and changes on various digital media platforms. Whether it’s paid search, social media, keyword analysis or general insights from key metrics, we have the expertise to give your SEM strategy a lift.


Email marketing strategy

Email is still one of the most important tools in a marketer’s arsenal. We can help you determine how to segment your lists, personalize your messages and get the most out of your email efforts.