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Marketing StrategyBrand Strategy

What does your brand mean to your customers? What do you want it to mean? Take control of your brand destiny with the help of Risdall.

Define your niche and drive business success

A comprehensive marketing strategy begins with an understanding and articulation of the brand. Risdall can facilitate your journey toward clarifying the “Who, What and Why” of your new or existing brand with a carefully defined brand strategy. Rooted in research, Risdall can sort out the complexities of your brand using a variety of tools from our toolbox:

  • Brand architecture
  • Brand essence
  • Positioning
  • Messaging
  • Naming
  • Brand identity
  • Creative brief
  • Brand Forward exercise