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Digital MarketingMetrics and Analytics

Metrics are your best tool to stay curious and discover new insights. We can help your organization ask the right questions and interpret on-the-ground data from your digital channels.

Metrics and analytics consulting services

Our digital metrics and analytics consulting is one of the most popular services Risdall offers. Our team is fully trained in website analytics, search analytics, social media analytics. They can make sense of the vast amounts of data captured by analytics platforms and provide insights on which data to focus on to meet your goals.


Replace guesswork with real data

Risdall’s digital metrics and analytics services track how the individual components of a digital marketing campaign perform, including search marketing and social media marketing. Our team thrives on data and uses it to help you make smart business and marketing decisions based on concrete, objective information.


Benefit from our expertise in web analytics

Risdall can help you determine whether your search engine optimization, paid search, social media and web strategies need to be modified to achieve your goals. Benefits of our web analytics services include:

  • Continuous tracking of search marketing programs to optimize and maximize results
  • Insight into Key Performance Indicators (sales, leads, traffic, repeat visits, etc.)
  • A picture of how traffic from different sources uses and interacts with the website
  • Knowledge of where site traffic is actually coming from (both physical location and referring source)
  • Clear conversion paths and potential sales funnels for increasing and maximizing conversion rates for the site (conversion optimization)
  • The opportunity for A/B testing of messaging, navigation, design and all other elements of a site to further improve the user experience and help to facilitate conversions (sales, leads and more)
  • An understanding of the content areas your audiences are most interested in