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ServicesDigital Marketing Services

In an always-on world, your audiences need to know, interact and transact with you whenever it’s convenient for them. Work with us to bring your users into ‘micromoments’ that meet their needs.

Work with our experts

With online marketing experience that predates Google, Risdall is excited to bring today’s top trends in digital marketing to your national or international needs. Our digital marketing team works with brand, content, development and analytics teams to focus efforts for brand building and audience conversion. Our specialties include search engine optimization (SEO), paid advertising within Google and Bing (which includes ads, extensions, display and retargeting), social advertising and promotions (i.e. Facebook), local search, and email marketing.

Digital marketing efforts are done in partnership with content and channel strategies, and all are done in alignment with business goal-setting and performance reporting that keeps us all on track.

Search engine marketing (SEM)

Your customers and clients are looking for you. We’ll help you get found. Whether through content strategy, organic search or paid search, we’ll give the search engines everything they need to push your pages toward the top of the list.

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Paid Search

Whether you are boosting brand awareness or driving leads to your site, paid search works with your other search strategies to target your audiences and meet your goals.

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Search Engine Optimization

We look beyond traditional keyword research strategies to analyze your site architecture, metadata, coding, content quality, and user experience. This holistic approach to SEO optimization forms the core of our successful SEO services and boosts our clients’ ROI.

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Local Search

Businesses that have optimized listings are more likely to outrank their competitors and attract more potential customers. Risdall’s local optimization services can boost the performance of your local listings and help your business stand apart from the competition.

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Inbound Marketing

Risdall offers inbound marketing services as part of a comprehensive online strategy. Our team carefully analyzes all of your business objectives to craft an online marketing solution specifically tailored to achieve the greatest impact for your business.

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Digital media

The big trend in digital: content. The second big trend in digital: photo and video content. It’s a fact: You need compelling material (assets) to get noticed online. As a full service agency, Risdall can provide creative photo, video or general content.

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Email marketing campaigns

What could be better than marketing directly to people who are loyal to your business? Let Risdall guide and manage the strategies, calendar, content, template design, and lists for your email marketing and communications. Back-end integrations are also possible.

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Social media

Facebook, Twitter, You Tube, Pinterest, Snapchat, Instagram, WeChat, SinaWeibo, …
There are so many social media channels! How to decide on where to be, and what to say is sometimes easier than figuring out how to manage it all. Let us help you!

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Metrics and analytics

Metrics (data) combined with analytics (insights) helps you make smart decisions. We have a team at the ready to provide actionable insights on any or all of your initiatives.

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