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Brand DevelopmentBrand Identity

Our goal is simple: create audience perception that will deliver a sustainable competitive advantage.

Crafting brand identity

Building on the findings of the brand strategy, brand identity is the connective tissue between a product or service and a consumer that drives relevance and appeal. It’s more than just a logo and a name. It’s an entire customer experience.

Customers gain an incremental understanding of your company’s brand every time they visit your website, use the product or service, or see the brand name in the news. Risdall’s wide range of capabilities allows us to assist clients across all touchpoints, from creating visual assets and developing consistent messages to communicating your brand and position to the media.

We work on development of naming conventions and taglines as well as logo design and graphic standards to fulfill the brand statement or brand promise.