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AdvertisingIntegrated Marketing

Risdall’s astonishing diversity of expertise supports all the perspectives and skills necessary to create a truly integrated marketing campaign, for consistent brand messaging and brand experiences that reach targeted audiences, online and offline.

Building a strategic foundation

The ingredients for a successful integrated campaign include a robust discovery process and strategic planning, insights into the target audiences, marketing objectives, brand positioning, key messages, communications strategy and a solid creative brief.

Executing with efficiency and flair

We’ll pull together a campaign team with a passion for delivering the goods. Whether your audience is tapping on their phones at a trade show before picking up literature at your booth, listening to Pandora on the treadmill or reading a newspaper on the bus while it’s stuck in traffic in front of a billboard, we’ll reach them with creative concepts and media tactics designed to engage and persuade, supported by the appropriate technologies and analyzed by the appropriate metrics. We’ll measure performance against objectives, whether it’s awareness, clicks or sales, and recommend adjustments accordingly.