Advancing marketing performance through quality content
Advancing marketing performance through quality content
Overview
Wold is a leading architecture, engineering, and planning firm in multiple locations across the U.S. Risdall was selected to assist Wold with creating a more strategic, comprehensive approach to enhancing the Wold brand.
Approach
Risdall worked with leaders of each division of the business to develop brand and content recommendations to convey Wold’s experience in key markets of education, health care, and senior living, and government design and planning.
Solution
Following brand alignment, Risdall developed a content calendar for the organization supporting short-form (social media) and long-form (thought leadership and white paper) content that can be leveraged to enhance the brand and cultivate project leads.
Results
Risdall successfully secured presentation opportunities at leading industry events, grew Wold’s online community through social media programming, and created high-quality technical white papers to support prospect cultivation resulting in an increase in visibility and engagement with key target audiences.
