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Client
  • Wold

Advancing marketing performance through quality content

Overview

Wold is a leading architecture, engineering, and planning firm in multiple locations across the U.S. Risdall was selected to assist Wold with creating a more strategic, comprehensive approach to enhancing the Wold brand.

Blueprints

Approach

Risdall worked with leaders of each division of the business to develop brand and content recommendations to convey Wold’s experience in key markets of education, health care, and senior living, and government design and planning.

Solution

Following brand alignment, Risdall developed a content calendar for the organization supporting short-form (social media) and long-form (thought leadership and white paper) content that can be leveraged to enhance the brand and cultivate project leads.

Results

Risdall successfully secured presentation opportunities at leading industry events, grew Wold’s online community through social media programming, and created high-quality technical white papers to support prospect cultivation resulting in an increase in visibility and engagement with key target audiences.