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Client
  • Help Me Grow

Raising awareness and engagement

Overview

Help Me Grow is an interagency initiative of the state of Minnesota. It connects children with developmental delays and disabilities and their families to local, free early intervention services.

Results
30%
increase in paid search driven traffic
259%
increase in page views
3000%
increase in referrals
Mom with baby

Approach

Risdall was asked to develop a strategic campaign for Help Me Grow MN Region 11. The campaign blended brand messaging, digital marketing, content marketing, public relations, and advertising efforts to boost screening and evaluation referrals.

Help Me Grow Facebook Carousel

Solution

Help Me Grow Minnesota’s website was launched with messages focused on child development for children from birth through age 5. This content helps parents determine if a child is on track in development and, if not, offers steps to take toward early intervention. Streamlined information connects parents, caregivers, and professionals with excellent early childhood development resources.

The site is supported by robust content and promoted via offline and online marketing, which includes paid digital, sponsored search engine marketing, community outreach, and social media.

Results

Paid search campaigns resulted in conversion rates of more than 30%. Page views grew by 166% in the first month of the site’s launch, and to date have grown by 259%.

The combined digital and offline efforts led to a 3,000% increase in annual referrals, compared to before the campaign. Referral numbers continue to increase year over year.

Social media engagement on Help Me Grow MN’s Facebook page has grown to more than 25,000 likes since its launch thanks to engaging and shareable content.