Ted Risdall, our Chairman and CEO, was honored to be featured on the WeMentor Mondays podcast for September 2019. In this in-depth episode, Ted discusses what it takes for second-generation businesses to succeed in today’s marketplace. Specifically transitioning Risdall to a digital-focused firm during the biggest communication and technology revolution of our lifetime.
Ted talks about how he and his Dad, agency founder John Risdall, led together until 2016. Then how Ted and his wife, Jennifer Risdall, became sole owners of this digital marketing agency. Through these ongoing transitions, Risdall has become known as one of the most innovative, integrated advertising agencies in Minnesota.
Download the complete podcast here.