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Riding the storm out and looking ahead.

Pandemic confusion – canceled – quarantine – working from home – pajamas and sweats – why are we are leasing empty office space? – Is it PPP or PPE? – both –  homeschooling while Zoom calling – work life imbalance – vaccine – social distancing – drive-by-celebrations – curbside pick up  – where the heck did I put my mask?

And so it continued in 2021.

This is the world we have conducted business in and we have done our best to adapt and ride out the storm, serving our clients with optimism. 

We are truly thankful for the many good things that occurred in 2021. We have been able to manage change and even grow as an agency. We have built stronger client relationships through adversity based on our core values:

  • Continually learning and innovating
  • Empathy for clients, their customers and each other
  • Partnership with our clients 
  • Conduct business with integrity 
  • Passion for our clients’ brands and businesses

Living out these values and offering effective digital marketing solutions have been crucial to developing new B2B client partnerships like Cargill, Infinity CU, HERD and Trax Retail, while continuing to do effective work for others like Canon Medical, Daikin and Tolomatic. 

We have also added new talent who have boosted our creativity and productivity, bringing new perspectives to our teams. 

Approaching 2022, we are filled with anticipation for what our 50th year in business brings. While we don’t know what the year holds, one thing is certain, we are going to throw a huge party (more to come on that). We also will continue to pursue a path that allows us to do what we enjoy the most, work collaboratively with clients to build business through strategic digital marketing grounded in three principles:

  • Approach everything with precision. 
  • Be our clients’ technology, digital, and data experts. 
  • Deliver measurable business results. 

We hope you have a safe and prosperous 2022,
Ted Risdall

Let's make your marketing shine, even when most people are home.