The first step in a relationship is a conversation.
To quote Peter Drucker, the acclaimed father of modern management, “If you can’t measure it, you can’t improve it.” Are you measuring the user behaviors, micro-conversions, and conversions that support your business and marketing goals? What’s getting in the way?
Our Measurement and Analytics plan uses a tried and true approach to identifying individual metrics that ladder up to KPIs, goals, and objectives that indicate success. Once identified our technical team creates and executes a plan to track those metrics using Tag Management and Analytics event and goal tracking. This is an essential step towards data-driven decision making and continuous improvement.