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Identify, track, and report on the data that supports your goals

To quote Peter Drucker, the acclaimed father of modern management, “If you can’t measure it, you can’t improve it.”  Are you measuring the user behaviors, micro-conversions, and conversions that support your business and marketing goals?  What’s getting in the way?

Our Measurement and Analytics plan uses a tried and true approach to identifying individual metrics that ladder up to KPIs, goals, and objectives that indicate success.  Once identified our technical team creates and executes a plan to track those metrics using Tag Management and Analytics event and goal tracking.  This is an essential step towards data-driven decision making and continuous improvement.

  • Gain stakeholder consensus on website objectives
  • Reduce ambiguity by defining SMART goals and KPIs
  • Close gaps that are preventing you from tracking KPI data
  • Know where you stand by establishing an accurate baseline
  • Measure leading indicators so you can make pro-active decisions

Request your Growth Scorecard consultation today