Name: Risdall Marketing Group
Address: 2685 Long Lake Road, Suite 100, Roseville, Minnesota, 55113
Telephone: 1-888-RISDALL

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On a scale of 1-5, how effective are you at generating awareness for your brand? (e.g., paid search, digital advertising, SEO, PR)*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
5 = top of mind when thinking of our products/service, 1 = nobody knows who we are
On a scale of 1-5, how effective are you at engaging prospects?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Do people tend to stay on site, lots of clicks, do they engage on social, do your posts get read, do your emails get opened?
On a scale of 1-5, how effective are you at generating leads?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Are you offering value in advance content, gated content? Are prospects subscribing to your blog?
On a scale of 1-5, how effective are you at converting leads to customers?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Are leads qualified? Are you nurturing your leads? Are they converting to customers?
On a scale of 1-5, of those that convert to sales, how many experience the "AH HA" moment where they truly understand your value?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Do sales stick or do you issue many refunds, do you have many repeat customers or do you experience a lot of churn?
On a scale of 1-5, how are you at expanding the relationship and growing customer value over time?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Are you marketing to customers? Do you offer similar/expanded/enhanced products or services that maximize the value of a customer?
On a scale of 1-5, are happy customers providing referrals?*
Best in class Above Average Average / Industry Standard Functional Very Poor / Non-existent
Are customers referring others to your products/services?

Growth Audit