5 = top of mind when thinking of our products/service, 1 = nobody knows who we are
Do people tend to stay on site, lots of clicks, do they engage on social, do your posts get read, do your emails get opened?
Are you offering value in advance content, gated content? Are prospects subscribing to your blog?
Are leads qualified? Are you nurturing your leads? Are they converting to customers?
Do sales stick or do you issue many refunds, do you have many repeat customers or do you experience a lot of churn?
Are you marketing to customers? Do you offer similar/expanded/enhanced products or services that maximize the value of a customer?
Are customers referring others to your products/services?