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Integrated Experience InB2B & B2C Industries

Rare is the category Risdall hasn’t touched. In our fifth decade, we have a unique vantage point that allows us to see similarities and differences across them all. Integrating all the disciplines at our disposal, we’ve created success for and continue to welcome the widest array of B2B and B2C clients.

All Industries Welcome



Business-to-business (B2B) marketing has been our bread and butter. We understand the challenges of developing trust and building long-term relationships with customers. We have dealt with the entanglements of a bringing a two-tier distribution system to the web, handled the intricacies of marketing medical technology and created marketing to reach multiple tiers of engineers, each with their own rules and needs for information.

Business-to-consumer (B2C) marketing demands greater emphasis on the product or service and the transaction, and a shorter sales cycle points to marketing approaches that accelerate speed-to-decision, value customer participation and combine education with merchandising.

Yet not all industries fit into such neat niches. Nonprofits, startups, specialty services and government clients sometimes have to work by their own rules, reach their markets in different ways and have unique requirements for conversions and processing.
Our wide range of experience includes the technology, professional services, retail and non-profit sectors, as well as the mainstays of education, manufacturing, government, financial services and health care.

Health & Medical

From heads to hearts to health savings accounts

Encompassing the full breadth of this category, from health care providers to medical devices to employee benefits, our experience has included organizations and brands as diverse as AGA Medical, Allina, Fairview Pharmacy Services, Fairview Health Services, GoGirl, Healthways, Hospira, Baxter, Meridian Behavioral Health, Optum, Metro Dentalcare and VISION EASE.

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Financial Services

Engaging audience interest

Credit unions, banks, financial advisors and companies in the insurance industry have come to Risdall for decades to differentiate themselves. Clients we have served include Affinity Plus Federal Credit Union, TopLine Federal Credit Union, First Advisors, Trust Point and Western National Insurance.

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On time, on budget, on brand

Risdall complies with rules to be an eligible contractor for State of Minnesota projects, as well as for federal projects. Our clients have included the City of New Brighton, Help Me Grow (MN), Hennepin County, Rethink Recycling (Solid Waste Management Coordinating Board) and Visit Eau Claire.

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The clients that built Risdall

No other Minnesota ad agency can match our history with manufacturing clients. We are proud to have worked with clients such as Eemax, Par Aide, Smith System, Turck, Tolomatic and UniPunch, and we have partnered with Enterprise Minnesota on projects like their State of Manufacturing survey.

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Strategies to reach every stakeholder

Our experience spans K–12 public and private schools; public, private and for-profit colleges and universities, and companies that serve educators. Clients have included BlueSky Online School, Chippewa Valley Technical College, Crown College, Mounds View Public Schools, Pearson, the University of Minnesota and the University of Texas at Tyler.

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