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Date: May 2, 2001
For Immediate Release

Risdall Celebrates Sweet New Building
with Hundreds of Guests and Desserts.

A Couple Hundred Pounds of Desserts, Several Hundred People -
It's a Party at Risdall Advertising.


NEW BRIGHTON, MN - Last night over three hundred partygoers, including clients, family and friends, basked in the "sunny glow of Club RAA" at the agency's May Day party. Celebrating the new Risdall building, party guests were greeted at the door with live island tunes provided by The Ramblers.

The significantly larger, custom designed office space is located at 550 Main Street in southern sunny New Brighton. With 38,900-sq. ft., the Risdall Building was just large enough to hold 21 different styles of desserts, as well as an 84-inch long, 100-plus-lb. cake in the shape of the new building. Main attractions included PartyCams that broadcast scenes from the "Scooter Speedway", "Main Drag" and the "Luau Lens" direct to the agency web site, while younger attendees clamored for turns driving the Barbie® car. Before heading back to the mainland, guests were awarded fabulous prizes (including the grand prize of a scooter) and treated to party favors: May Day vases filled with assorted JellyBelly® jelly beans.

With blood sugar levels still soaring through the roof of the new building, the most wired agency in the world will now stay wired by finishing off the remaining desserts. To grab another piece of German Chocolate Cake, Triple Berry Torte or Caramel Mocha Layer Cake, or just to see the agency itself, call John Risdall and ask for the "Club RAA Tour".

A full-service agency, RAA was recently listed by Ad Age magazine (4/23/2001) as Minnesota's sixth largest advertising agency and ranked #136 among US advertising agencies.

For more information, contact:
John Risdall or Michelle Vandesteeg
Chairman and Chief Executive Officer Vice President, Account Supervisor

Risdall Advertising 651.631.1098 (tel) 651.631.2561 (fax)
550 Main Street
New Brighton, Minnesota 55112 www.risdall.com or www.risdall.net (web)