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Date: July 17, 2001
For Immediate Release

Risdall Advertising Continues to Add New Employees: Unlike Everyone Else

NEW BRIGHTON, MN - While most advertising agencies are announcing layoffs, Risdall Advertising announces two new employees. Heather O'Dea is an Account Executive from TMP Worldwide. Timothy Dillon is a Vice President / Account Supervisor. He has several years experience providing integrated marketing solutions for a wide variety of clients at iPaves and Dillon and Partners Advertising. RAA continues to add new clients as well, and solidifies its standing as one of the largest business-to-business advertising agencies in the United States.

Risdall Advertising is a full-service agency based in New Brighton, Minnesota. RAA is the only Minnesota agency ranked in the top 50 US web developers in the June 2000 issue of Adweek. Listed by City Business as Minnesota's largest interactive agency (6/99) and sixth largest advertising agency (12/2000), RAA continues to expand its client base and its capabilities. In 2000, RAA billed $120 million, nearly a 30% increase in billings over 1999.

For more information, contact:
John Risdall or Michelle Vandesteeg
Chairman and Chief Executive Officer Vice President, Account Supervisor

Risdall Advertising 651.631.1098 (tel) 651.631.2561 (fax)
550 Main Street
New Brighton, Minnesota 55112 www.risdall.com or www.risdall.net (web)