Risdall Advertising Kicks Off 25th Anniversary Celebration With A Burst of New Business

Minneapolis, busy spring and early summer at Risdall Advertising Agency (RAA) has left the group wondering who coined the phrase "the lazy days of summer." Eighteen new accounts represent over $6,000,000 in additional capitalized billings for RAA, bringing their total billings to over $44,000,000. RAA has added six new employees since May, including an art director, a production artist, two account executives, a researcher, and an administrative assistant, to help handle the influx of new work.

Located in New Brighton, Risdall Advertising is ranked as the 9th largest agency in the Twin Cities. The agency is currently celebrating its 25th anniversary.

Agency of Record/Project Work

3M ICSD, Eagan, MN. Identification and Converter Systems Division of 3M. RAA will conduct a survey for them, via the internet.

Birchwood Casey, Minneapolis, MN. Birchwood Casey is a manufacturer of firearm products. RAA will act as agency of record.

Boomerang Group/I.C. System, Minneapolis, MN. The Boomerang Group is the product of a union between I.C. System and Risdall Advertising. Together they offer clients complete creative services, innovative database marketing solutions, client-specific direct marketing solution, and full in-house production. RAA will create collateral materials and an introductory direct mail campaign.

C.G. Hill, Mounds View, MN. A repair parts and custom-designed equipment company. RAA will create a new company brochure and corporate identity for them.

Cummins Diesel/Onan, Fridley, MN. One of the world leaders in diesel engine manufacturing. RAA will create a publicity campaign for them.

Marvin Windows, Warroad, MN. Custom window manufacturer. RAA will create a Òspecial colorsÓ promotion for them, including a brochure, in-store promotional items and direct mail.

Micron Metalworks, Blaine, MN. A metalworking company which has recently changed names under new ownership. RAA will create a direct mail campaign announcing its recent name change.

Power Flo Products, Minneapolis, MN. Maker of the best-selling PaintStick. RAA will handle project work for Power Flo.

Safe-Strap Company Inc., Somersworth, NH. Developer of child-safety products for commercial businesses. RAA will help them with strategic planning, special promotions and related materials.

Target Stores, Minneapolis, MN. RAA is working with Target on creating P.O.P. displays for their home water filtration section.

Treated Water Outsourcing, Naperville, IL. RAA is working on a capabilities brochure and direct mail campaign for TWO, a joint venture of Nalco and U.S. Filter, two world leaders in water treatment chemicals and technologies.

Vista Technologies, Minneapolis, MN. A new company specializing in the advanced technology of stereolithography and rapid prototyping. RAA is creating their corporate identity, collateral materials, and web site.

Walmart, Bentonville, AR. RAA is working with Walmart on creating P.O.P. displays for their home water filtration section.

WMNN AM1330, Minneapolis, MN. All-news format radio station. RAA will create an outdoor campaign for them, in addition to other promotional materials.

Web Site Creation

American Guidance Service (AGS), Minneapolis, MN. A leading publisher of educational materials and assessment tests.

ATG Laboratories, Inc., Eden Prairie, MN. A research services firm specializing in custom recombinant DNA and recombinant protein services.

Gemini, Cannon Falls, MN. A leading sign and letters manufacturer in the United States.

Novartis Nutrition, Saint Louis Park, MN. Optifast weight loss products.