Advertising and Marketing - Minneapolis Star Tribune
Monday, July 12, 1999
By Bob Geiger
Collins joins Risdall
New Brighton agency Risdall Advertising (RAA) bought point-of-purchase display firm Collins creative Consortium and hired veteran art director Len Mitsch as creative director.
The purchase of Collins formalizes a relationship that RAA had with the consortium, and establishes Collins' founder, Harry Collins, as vice president/account supervisor at RAA. (Terms of the deal were not disclosed.)
Collins specializes in designing and placing point-of-purchase displays at such retailers as Target, Kmart, Wal-Mart and Galyan's. His expertise adds to RAA's recent placements of home water filtration centers in Kmart and Wal-Mart, and boosts RAA's estimated 1999 client spending to more than $80 million, said RAA Chairman John Risdall.
Mitsch helped launch The Edison Group at Minneapolis agency Martin/Williams Advertising unit for nine years before leaving the company to freelance. At RAA, he'll be one of three creative directors under Kevin O'Callaghan, RAA's executive creative director.
New Brighton agency Risdall Advertising (RAA) bought point-of-purchase display firm Collins creative Consortium and hired veteran art director Len Mitsch as creative director.
The purchase of Collins formalizes a relationship that RAA had with the consortium, and establishes Collins' founder, Harry Collins, as vice president/account supervisor at RAA. (Terms of the deal were not disclosed.)
Collins specializes in designing and placing point-of-purchase displays at such retailers as Target, Kmart, Wal-Mart and Galyan's. His expertise adds to RAA's recent placements of home water filtration centers in Kmart and Wal-Mart, and boosts RAA's estimated 1999 client spending to more than $80 million, said RAA Chairman John Risdall.
Mitsch helped launch The Edison Group at Minneapolis agency Martin/Williams Advertising unit for nine years before leaving the company to freelance. At RAA, he'll be one of three creative directors under Kevin O'Callaghan, RAA's executive creative director.