Twenty-Six New Clients Benefit From Risdall Advertising's Versatility

First quarter of 1999 saw an influx of 26 new accounts at Risdall Advertising - one of the Twin CitiesÕ top 10 ad agencies. As the leading ad agency in Minnesota providing interactive business solutions to manufacturers, RisdallÕs internet and web marketing expertise is in heavy demand. While four of the new accounts have no interactive component, the other 22 involve the internet and web marketing or a combination of both traditional and new media. Total billings for the new accounts are over $10 million and will bring 1999 billings to over $80 million.

The region's pioneer web site agency continues to expand on its leadership position in interactive marketing by adding sixteen new web site clients, nine of which are listed below. Seven are being built under nondisclosure agreements.

New clients with interactive and web marketing only include:

• Decker Publications (The Book), Minneapolis, MN. Publishes The Book (Advertising and Creative Source Book). RAA will market sell, and put The Book on the web.
• Western National Insurance Group, Bloomington, MN
• Art of the Month Club.com, Arden Hills, MN. Art sales and custom framing
• Crane Pharmacy, Minneapolis, MN
• 3M Dental, St. Paul, MN
• Gripstick, Bloomington, MN
• Lost in the Foundry Arts, Minneapolis, MN. Designer and fabricator of iron art structures.
• Blue Book, Bloomington, MN
• Electrosonic Systems, Inc., Minnetonka, MN. Global supplier of videowall processors, image control software and systems integration for clients such as museums, retail stores, themed environment and similar sites.

New clients with traditional and new media include:

• Cor¨Bon, Sturgis, SD Manufacturer of small arms ammunition. RAA will serve as agency of record and develop a web site for the company. -more-
• Fox River, Osage, IA. Manufacturer of foot apparel. RAA will create a fully-integrated marketing communication program including a web site, all focused on increasing sales and brand building.
• Unipower, Bloomington, MN, Manufacturer of batteries. RAA will create a web site, ads and brochures and serve as agency of record.
• Blanks USA, Minneapolis, MN. Manufacturer of desktop diecuts. RAA is creating a web site, new package designs, print ads and brochures.
• Fraser Steel, Albertville, MN. Manufacturer of tubular metal goods will look to RAA for media recommendations and web site production.
• Visual Impact, Minneapolis, MN. Producers of large, panoramic images. RAA is developing a complete marketing plan including web site, advertising campaign, PR and collateral materials.

New clients without an interactive ingredient include:

• NASGW , Chicago, IL. National Association of Sporting Goods Wholesalers is looking to RAA to coordinate their traveling trade show and direct a symposium.
• Highland Banks, St. Paul, MN, RAA is agency of record and will produce print ad campaign for commercial financial services, PR and business collateral.
• Lake Restoration, Hamel, MN. RAA will do outdoor campaign for firm specializing in lakeshore cleanup and restoration.
• Schoonover Bodyworks, Inc. Shoreview and Stillwater, MN. RAA will conduct a new ad campaign and produce tradeshow display materials.