NEW BRIGHTON, MINN. (Feb. 22, 2011) – Rose McKinney, APR, president of Risdall McKinney Public Relations (RMPR), began a three-year term as a member of the Universal Accreditation Board (UAB) on January 11, 2011.

The UAB is the leading certification body for public relations professionals. Comprised of nine public relations associations, the UAB administers the process for becoming Accredited in Public Relations (APR).

“Accreditation is a mark of distinction for public relations professionals which demonstrates their expertise, knowledge and commitment to the profession,” said McKinney. “As an industry, we’ve reached a cross-road where the value conveyed by accreditation has been never been more critical. I am thrilled to be able to contribute to advancing this significant achievement in a PR professional’s career.”

As a member of the UAB, McKinney will work to develop and implement policies for the program and exam, review appeal cases, and promote the APR as an important merit among public relations practitioners.

About Risdall McKinney Public Relations
Risdall McKinney Public Relations, a division of Risdall Marketing Group, LLC, is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With 2010 billings of nearly $5 million, the agency is ranked as the third largest PR firm in Minnesota and is number 182 among the top 250 global firms ranked by the Holmes Report. Its client roster includes local, national and international work for business-to-business and consumer accounts, among others. Visit www.risdallmckinneypr.com for more information.

Eva Keiser
Risdall McKinney Public Relations
651.286.6765
eva@risdall.com