NEW BRIGHTON, MINN. (Feb. 1, 2011) – After 25 years in New York operating The Lukaszewski Group Inc., crisis communications and communications management guru Jim Lukaszewski, ABC, APR, Fellow PRSA, has returned to Minnesota and joined Risdall McKinney Public Relations (RMPR) as president of its new division, The Lukaszewski Group (TLG).

The Lukaszewski Group division will focus on crisis communications, communications management consulting, contentious corporate and community scenarios and senior executive counseling. RMPR will provide additional counsel and strategic implementation.

“Jim’s practice is very much aligned with our agency’s brand-reputation philosophy and Results-that-Matter approach,” said Rose McKinney, APR, president, RMPR. “His depth of experience and expertise complements our integrated offline and online programs.”

Lukaszewski advises, coaches and counsels the leaders of large corporations and organizations facing serious internal and external problems. Considered by many in the PR profession to be a top American crisis communication expert, his counsel has built Lukaszewski a reputation as the “expert to call when all hell breaks loose,” (Corporate Legal Times) and a “crunch-time counselor who should be on the speed dial in a crisis” (PRWeek).  

“A gifted counselor and strategist, Jim is an exceptional mentor and a tremendous asset to the PR and business community both in the Twin Cities and at a national level,” said McKinney. “He and the e911.com website are a highly regarded brand.”

The range of problems Lukaszewski advises clients about is broad, from significant bankruptcies of major institutions, to product recalls, to medical malpractice and scientific misconduct, and civil and criminal litigation. Lukaszewski also advises government agencies, leaders in succession scenarios, and has health care and utility clients in 35 states and Canada.

A prolific speaker and author, Lukaszewski’s latest book, “Why Should the Boss Listen to You, The Seven Disciplines of The Trusted Strategic Advisor,” has become a ‘must read’ for public relations, human resources, finance, security, planning and all staff functions that advise senior operation executives. His next book is due out later this year.

He is also a familiar face and voice within the industry to the thousands of participants who attend his public and in-house professional development presentations, programs, seminars, workshops, teleseminars, and webinars. His programs for the International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA) have been attended by thousands of participants.

About Risdall McKinney Public Relations
Risdall McKinney Public Relations, a division of Risdall Marketing Group, LLC, is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With 2010 billings of nearly $5 million, the agency is ranked as the third largest PR firm in Minnesota and among the top 250 global firms ranked by the Holmes Report. Its client roster includes local, national and international work for business-to-business and consumer accounts, among others. Visit the agency’s website for more information.

Rose McKinney
Risdall McKinney Public Relations
651.286.6766
rose@risdall.com

Eva Keiser
Risdall McKinney Public Relations
651.286.6765
eva@risdall.com