Jennifer Risdall Named President of Search Marketing at Risdall Advertising Agency

NEW BRIGHTON, MINN. — Risdall Advertising Agency (RAA) announces the promotion of Jennifer Risdall, president Risdall Search Marketing.

“We were doing Search Engine Optimization before it had a name,” says John Risdall, chairman of RAA. “We did it because our clients needed it.”

Jennifer started the Search Engine Optimization (SEO) department at RAA in 1997 and has helped it become another strong offering for clients. As interest continues to grow for both sponsored and natural search rankings, search marketing has become a driving force for clients.

“It's another tool we have in our toolbox,” say Jennifer Risdall. “Search marketing fits with everything we do at Risdall from online advertising to public relations to the creation of Web sites. It ties the agency together.”

Because search marketing creates Web site visibility and traffic, it plays an important role on the interactive forefront, as RAA is the largest interactive agency in Minnesota and ranks in the top 50 largest interactive agencies in the country.

SEO generates organic searches and RAA compliments that with one of the top online media groups through the expertise of staff like Josh Dahmes, vice president, director of online marketing, and Jim Sandstrom, director of media services.

About Risdall Advertising Agency

Established in 1972, Risdall Advertising Agency has annual capitalized billings of $135 million and over 60 employees. Headquartered in New Brighton, Minn., Risdall Advertising is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.

John Risdall Chairman Risdall Advertising Agency 651.286.6702

Rose McKinney President Risdall McKinney Public Relations 651.286.6767