NEW BRIGHTON, MINN. (Nov. 2, 2009) – To survive, brands must evolve – or go the way of the dinosaur.

As a show of goodwill to current and prospective clients, Risdall Advertising Agency (RMG) has been hosting “Adapt or Die” seminars through its Risdall Seminar Series. The first three sessions – on search engine optimization, sponsored search marketing and social media – have drawn increasing larger audiences, with approximately 200 total attendees. “The sessions have been really good, informative and interesting,” said Michelle Lebow from Memoir of Me. “I have enjoyed the changing of presenters and the panel discussions.”

“The resounding success of these seminars punctuates that businesses are hungry to learn how to survive and thrive with the new ways of marketing,” said Ted Risdall, chairman of RMG. “Attendees have learned how to breathe life into their brands and the way they communicate with customers, keeping their businesses from extinction.”

A fourth session, on reputation, will be held at the RMG offices on December 3 from 8:30 a.m. to 1 p.m.:

Evolving Your Reputation
Brands are only as good as the reading on today’s reputation barometer. When it’s positive, brands thrive. However, brand reputation is never static and continually evolves. At the brand-reputation seminar, you will learn how to establish a thought leadership culture for your organization that:

• Defines and demonstrates your brand
• Creates opportunities to future proof your brand
• Protects brand reputation from marketplace threats
• Instills confidence with the executive team and other stakeholders.

The upcoming seminar costs $97.50 per person and includes breakfast and lunch. To register, visit www.risdall.com/seminarseries.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million and more than 80 employees. Headquartered in New Brighton, Minn., Risdall is a full-service agency with 14 specialized divisions and is heralded as one of the oldest and most successful agencies in the Twin Cities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com.

Ted Risdall
Risdall Advertising Agency
651.286.6701

Brant Skogrand, APR, MBC
Risdall McKinney Public Relations
651.286.6729