NEW BRIGHTON, MINN. (March 17, 2009) –Risdall Marketing Group (RMG) is pleased to announce that Eric McPherson has recently joined as account executive. In his new role at RMG, McPherson will serve as agency liaison to a diverse roster of client accounts.

“Eric’s commitment to learning about the advertising business both during his time at the University of Minnesota and during his internship demonstrate the ‘go get ‘em’ attitude that defines our culture at RMG,” said John Risdall, vice chairman and CEO of RMG. “We’re confident that Eric will bring fresh perspective to his client work and excel in creative thinking and client service.”

A member of the U of M’s well-recognized National Student Advertising Competition (NSAC) team, McPherson was an account management team leader and presenter at the 2008 competition. He led a management team of 10 students from the U of M’s School of Journalism and Mass Communication. Under the direction of Howard Liszt, the retired CEO of Campbell Mithun, McPherson helped develop and present a campaign for AOL Instant Messenger.

Prior to joining RMG, McPherson served as account services intern at Minneapolis advertising agency OLSON where he tracked print work and performed competitive analysis reports for clients. McPherson received a bachelor’s degree in advertising with a minor in Spanish studies from the U of M in May 2008.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million in 2008 and over 80 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com.

John Risdall
Risdall Marketing Group
651.286.6702

Amanda Draxton
Risdall McKinney Public Relations
651.286.6776