NEW BRIGHTON, MINN. (March 4, 2009) – After spending nearly a year in California at San Diego-based Geary Interactive, one of the top 50 Web agencies in the U.S., Holly Matson has rejoined New Brighton-based Risdall Advertising Agency (RMG) as online marketing manager in its Risdall Online Marketing Group (ROMG) division.

In her new position, Holly will be responsible for creating online marketing strategy, managing search and social marketing campaigns and integrating them with the overall brand strategy and online and offline marketing tools.

“Holly's experience in search marketing and social media combined with her expertise with national and international clients complement our growth as more and more clients turn to online marketing,” said Jennifer Risdall, CEO of ROMG. “Our growth and expanded client service offerings can be directly attributed to the strength and knowledge our team provides to clients across all industries. Our clients and our team are thrilled to have Holly back at Risdall.”

While at Geary Interactive, Holly received the prestigious “30 under 30” award from DMNews. She was given this honor for her work both at Geary Interactive and RMG. As an organic media planner at Geary Interactive, Holly worked with clients to increase online visibility through search engine optimization tactics, social media campaigns, link building and other organic media strategies. Holly graduated from the University of Minnesota – Carlson School of Management after receiving two bachelor’s degrees: one in marketing and one in entrepreneurship studies.

About Risdall Marketing Group
Founded in 1972, Risdall Advertising Agency has annual capitalized billings of $190 million in 2008 and over 80 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com.

John Risdall
Risdall Marketing Group
651.286.6702

Amanda Draxton
Risdall McKinney Public Relations
651.286.6776