NEW BRIGHTON, MINN. (March 2, 2009) – As a way to assist organizations with marketing and communications during the current economic downturn, Risdall Advertising Agency (RMG) is offering the Risdall Stimulus Value Package.

“Research has shown that companies that continue to communicate during recessions rebound more quickly than those that slow down or halt communications in tough times,” said John Risdall, chairman and CEO of RMG. “It’s simple enough – anyone who doesn’t do marketing right now is really going to miss out when the economy bounces back.”

The Risdall Stimulus Value Package offers new RMG clients a combination of strategic consultation, creative art direction and more – a starter offering designed to assist companies in generating leads and sales.

For $6,999, new clients receive:

• Quick Strategic Planning
• Results-Driven Public Relations
• Perception-Shifting Creative
• No-More-Market-Speculation Social Media Monitoring
• Immediate Online Marketing Solutions

Quick Strategic Planning
The account planning strategists at RMG will help new clients identify their hot customer segments, the characteristics of those customers, and the customers’ beliefs, behaviors, demographics and psychographics. The RMG team then condenses all of the information into a single, simply stated idea about the client’s business.

Results-Driven Public Relations
As part of the Risdall Stimulus Value Package, Risdall McKinney Public Relations will identify the one key idea or observation about new clients’ business messaging, discover the unique story and begin key message development, and start crisis communication planning.

Perception-Shifting Creative
The SWAT creative team at RMG will take the development of the key idea identified in the strategic planning phase and create a powerful creative piece, such as a banner ad or radio spot, to reach the client’s target audiences.

No-More-Market-Speculation Social Media Monitoring
Through social media monitoring, new RMG clients receive reports that include:  the passions of the client’s customers, prospects and key stakeholders; identification and tracking of emerging themes or trends; the social media strengths and weaknesses of the client’s competitors; and an analysis of pre- and post-engagement campaign effectiveness.

Immediate Online Marketing Solutions
The online marketing solutions offered through the Risdall Stimulus Value Package include all or some of the following:  keyword research, Web analytics review, Web site audit, search engine ranking report and competitive search landscape audit.

“Now is a time of opportunity, not a time to pull back,” said Risdall. “We want to do our part to ensure that America recovers successfully.”

More information on the Stimulus Value Package is available at www.risdall.com/stimulusvaluepack.    

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million in 2008 and over 80 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com.

John Risdall
Risdall Marketing Group
651.286.6702

Brant Skogrand, APR, MBC
Risdall McKinney Public Relations
651.286.6729