NEW BRIGHTON, MINN. (Feb. 10, 2009) – Risdall Marketing Group (RMG) is pleased to announce that Helen Lauen has recently joined as strategic planning director. In her new role at RMG, Helen will use her skills in market research, trend forecasting and marketing strategy to address both marketing and business goals for clients.

“In this turbulent economy, so many organizations are suffering from misaligned brands and undefined goals,” said Cindy Lord, president of Risdall Strategic Consultation Group. “Helen has a vast amount of experience in industries ranging from healthcare, to education, to retail and telecommunications. Her skills in strategy definition, industry and category analysis and consumer insights will be a great asset to all of RMG’s clients.”

Before joining RMG, Helen was an account planner at Martin Williams where she led strategic development on retail accounts and new business. Helen also worked in the marketing and guest insight center for Target Corp., and held account management roles at GdB, Fallon Worldwide, and Muller + Company where she composed strategic briefs and marketing plans designed to interpret and focus client goals and challenges in the market.

Helen earned a bachelor’s degree in journalism from the University of Kansas in Lawrence, Kan.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million in 2008 and over 80 employees. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com.

John Risdall
Risdall Marketing Group
651.286.6702

Amanda Draxton
Risdall McKinney Public Relations
651.286.6776