NEW BRIGHTON, MINN. (Nov. 13, 2008) – Risdall Online Marketing Group (ROMG) announces the promotion of Chris Peterson to vice president.

Peterson brings an extensive toolkit of online marketing strategies to ROMG. As vice president, Peterson will lead integrated search engine marketing (SEM) in all aspects of the marketing process online and offline. His SEM focus and expertise includes search engine optimization (SEO), pay per click (PPC), analytics and linking in order to increase visibility and ROI for companies small and large on the Web.

“The Web is becoming more and more saturated with information and marketplace competition,” said Chris Peterson, vice president of ROMG. “Positioning an organization appropriately — from great Web site development, competitive keyword research, to search engine optimization and social media — is more important than ever.”

Before joining the Risdall team as online marketing manager in 2007, Peterson assisted Google engineers with the interface for Google Checkout at the Google Plex. Peterson has a Bachelor of Science degree in marketing from Montana State University.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of over $175 million and more than 75 employees in 2008. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. In 2008, Risdall Marketing Group won 29 international Web marketing awards, more than all other providers in Minnesota combined. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.

According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com

Editor’s Note: For high-res images, please contact Lisa Kunkel at 651.286.6761, or

Chris Peterson

Lisa Kunkel
Risdall McKinney Public Relations
651.286.6761

Jennifer Risdall
Risdall Online Marketing Group
651.286.6707