NEW BRIGHTON, MINN. (Sept. 9, 2008) – Risdall Marketing Group (RMG) welcomes Cindy Lord, president of Risdall Strategic Consultation to the New Brighton-based marketing agency.

Prior to joining RMG, Lord has held positions at Martin Williams Advertising, vice president, group planning director; J. Walter Thompson (Chicago), partner, group planning director; Tatham Euro RSCG (Chicago), account executive; and Ogilvy & Mather (Chicago), account executive. Her client experience includes Payless ShoeSource, Pfizer Animal Health New Products, Marvin Windows and Doors, Kraft Foods, Lincoln Financial Group, Oscar Mayer Brands, and Sears, Roebuck and Co.

Among her many career accolades, Lord has received a 2008 Effie, the James Webb Young Award, and an ARF David Ogilvy Award for Excellence in Market Research. She has bachelor’s degree and a master’s in management degree from Northwestern University’s J.L. Kellogg School of Management.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of over $175 million and more than 70 employees in 2008. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com

Cindy Lord

Sarah Ryder
Risdall McKinney Public Relations
651.286.6713

John Risdall
Risdall Marketing Group
651.286.6702