NEW BRIGHTON, MINN. (Feb. 29, 2008) – With a surge of new business during the past month, Risdall Marketing Group (RMG) recently hired Jared Roy as president of Risdall Integration Group (RIG), Erik Hinds as senior developer, Dan Nicholas as senior copywriter/creative director and Desarae Veit as interactive art director/search expert.

As president of RIG, Roy will utilize his integrated background to tie all of the components of RMG’s 13 division together for clients. Roy comes most recently from Mullen, where he focused on new business, social media and interactive work for Embarq, Microsoft and Wachovia. He also spent time at Keystone Symposia, a Bill and Melinda Gates-supported organization, creating a social network for scientists.

Joining RMG as senior developer, Hinds was previously the manager of Web and application development for Macy’s North Zone and was responsible for all Web application development initiatives and support. Hinds brings a variety of interactive and programming experience that will boost RMG’s Web capabilities.

Nichols, senior copywriter/creative director at RMG, brings over ten years of proven success writing for advertising agencies, corporate creative groups and design firms with an intrinsic understanding of branding. With experience in the healthcare, financial, legal and technology fields, Nichols will balance the business perspective of the client with the creative standards of the agency.

Veit joins RMG as an interactive art director/search expert and will work with social media outlets and develop search engine optimization. In her most recent position, Veit was a lead art director at MyFreeEstimates.com where she expanded and managed a Web site remodel, production art and several national marketing campaigns.

About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group had annual capitalized billings of $164 million and over 60 employees in 2007. Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities.

The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com

Jared Roy

Erik Hinds

Dan Nicholas

Deserae Veit

Sarah Ryder
Risdall McKinney Public Relations
651.286.6713

John Risdall
Risdall Marketing Group
651.286.6702