NEW BRIGHTON, MINN. (Oct. 22, 2007) – Risdall Advertising Agency Interactive (RAAi) recently hired Vice President/Account Supervisor Bill Helgeson and Web Designer/Developer Alex Zinoviev.

“Bill’s interactive experience and ability to provide strategic interactive recommendations, coupled with Alex’s creativity and passion for graphic design will be a dynamic addition to our online capabilities,” said Ted Risdall, chairman of RAAi.

With over eight years of comprehensive interactive experience, Helgeson was previously an account director at Designstein, Inc. Specializing in design, development, e-mail marketing campaigns, online promotions and search engine optimization, Helgeson will oversee account teams and formulate online business strategies to achieve client revenue goals at RAAi. His other areas of expertise include search engine marketing, online coupons, online games and Web 2.0 initiatives.

Prior to joining RAAi, Zinoviev was a Web designer and programming intern at Neleven, LLC, in Oshkosh, Wis. At RAAi, Zinoviev will utilize the latest Internet marketing strategies and measurement tools, such as search engine optimization and flash animation technology, to increase Web traffic and implement front-end Web development.

Zinoviev graduated from the University of Wisconsin – Oshkosh with a Bachelor of Business Administration in May 2007.

About Risdall Advertising Agency Interactive (RAAi)
Providing interactive solutions since 1993, Risdall Advertising Agency Interactive (RAAi) is one of the 40 largest interactive agencies in the United States. In 2007, RAAi continued to set Web development standards as it received 18 WebAwards from the Web Marketing Association. RAAi has created and produced thousands of Web sites, developed multimedia presentations and kiosks, and incubated several successful dot-com start-ups — more than any other group in Minnesota. For more information, please visit www.risdall.net.

Sarah Ryder
Risdall McKinney Public Relations
651.286.6713

John Risdall
Risdall Marketing Group
651.286.6702