Three New Clients Join Risdall McKinney Public Relations Roster

NEW BRIGHTON, MINN. — Risdall McKinney Public Relations is pleased to announce the addition of three new clients. American Spaceframe Fabricators, LLC (ASFI), Calhoun Square and Reshare join the agency’s roster, which includes a mix of consumer and business-to-business accounts.

“Part of Risdall McKinney’s strength is derived from the variety of companies we are privileged to work with,” says Rose McKinney, president of Risdall McKinney PR. “ASFI, Reshare and Calhoun Square each have specific needs that can be met by integrating public relations as part of the marketing plan.”

ASFI is a design, build and engineering firm based in Crystal River, Fla., with over 30 years experience in the tensioned fabric structures industry. Risdall McKinney is providing media relations surrounding ASFI’s business announcements to create relationships with selected trade and business media.

Calhoun Square is working with Risdall McKinney to help promote the 6th annual Music for Life benefit event for Clare Housing. The July 21-23 weekend events for Music for Life include a CD sale, CD signing session, live performances, “Spin for Life” DJ crawl and “Dine for Life” event. Risdall McKinney is providing targeted Twin Cities media relations for the Music for Life weekend events located in Calhoun Square.

Reshare, a distribution relationship management (DRM) software and strategy company, is tapping Risdall McKinney to increase its visibility within vertical markets. By effectively eliminating channel conflicts, Reshare’s DRM software makes it possible for a company to sell its products through both a distributor network as well as directly to a consumer.

About Risdall McKinney Public Relations

Risdall McKinney Public Relations is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With billings of nearly $2.5 million, the agency is ranked as the 7th largest PR firm in Minnesota. Its client roster includes local, national and international work for business-to-business and consumer accounts.

Founded in 1972, its sister agency, Risdall Advertising Agency, has annual capitalized billings of $135 million. Heralded as one of the oldest and most successful agencies in the Twin Cities market, Risdall Advertising has national notoriety for leading-edge interactive marketing capabilities. Together, the full-service agencies embrace an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.

John Risdall Chairman Risdall Advertising Agency 651.286.6702

Rose McKinney President Risdall McKinney Public Relations 651.286.6767