NEW BRIGHTON, Minn. (June 14, 2007) – Thirty-five years and 12 divisions later, Risdall Marketing Group (RMG) continues to be a leader in integrated marketing as it recently added four new divisions and announced four new presidents to lead the divisions.

Meeting the high demands of organizations seeking strategic and branding counsel, RMG created three new divisions – Risdall Branding & Naming (RBN), Risdall Strategic Consultation (RSC) and Risdall Marketing Research (RMR). Celebrating its passion for cultural signage and advertising, RMG also created Risdall Museum of Luminous Sculptures (RMLS).

In addition to the new divisions, four presidents appointed at RMG are:

• Terri Lee, president, Risdall Branding & Naming
• John Risdall, president, Risdall Strategic Consultation
• Frank Grubbs, president, Risdall Marketing Research
• Mark Arnold, president, Risdall Museum of Luminous Sculpture

“Effective branding is part of a company’s ability to grow,” said Tom Wilson, RMG president. “With the formation of these new divisions, Risdall Marketing Group continues to help clients adapt to change, create positive reputation and manage its brand.”

Risdall Branding & Naming and Risdall Strategic Consultation
Recognizing that branding is more than a name, logo and colors, RBN and RSC helps clients understand its brand, core values and apply appropriate strategies and tactics to establish brand relevance and provide strategic counsel.

“Using both an organization’s own intuition and our brand process, we create a research map and develop business models,” said Lee. “The fun part comes when we identify the commonalities and differences within the brand and are then able to target messages for each audience.”

Risdall Marketing Research
Working in tandem with RBN and RSC, RMR uses primary and secondary research to discover the trends, attitudes and beliefs prevalent among an organization’s internal and external stakeholders. Grubbs selects the most effective research vehicle to understand the audience, gathers objective data and interprets the results. Integrating research across the agency, Grubbs works with other RMG staff members to effectively incorporate the findings into communication strategies.

Risdall Museum of Luminous Sculptures
RMLS celebrates the culture at RMG with over 200 luminous sculptures in a variety of sizes, shapes and colors. Created by the French and used in many forms of advertising, neon advertisements and neon sculptures stimulate a creative, collaborative and fun atmosphere for both clients and staff at RMG. Arnold, who is a sculptor himself, is responsible for the installation and maintenance of the celebrated and admired 35-year-old and ever-growing artifact collection.

About Risdall Marketing Group
Founded in 1972 as Risdall Advertising Agency, Risdall Marketing Group has annual capitalized billings of $153 million and over 60 employees.  Headquartered in New Brighton, Minn., Risdall is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized nationally for its leading-edge interactive marketing capabilities.  The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities.

Sarah Ryder
Risdall McKinney Public Relations
651.286.6713

John Risdall
Risdall Marketing Group
651.286.6702