NEW BRIGHTON, MINN. – Risdall McKinney Public Relations today announced the addition of Anne Schopen as senior account executive.  

Schopen worked with Rose McKinney, Risdall McKinney’s president, at Foley Sackett (now Level) and was a key member of the American Composers Forum (ACF), Blue Cross Blue Shield of Minnesota, and later, Medica teams.

“Anne’s strategic thinking and tactical excellence dovetail with our Results That Matter™ philosophy at Risdall McKinney,” said McKinney. “Her talents will be a tremendous asset to our clients and our growing internal team.”

Schopen’s work has received national recognition from PR Week and earned a SABRE (Superior Achievement in Branding and Reputation) award. She has garnered nearly 20 awards, including “Best of Show” honors from the Minnesota chapter of the Public Relations Society of America. Her experience includes strategic planning and PR counsel, media relations, issues management and community relations for programs such as ACF’s Continental Harmony and Medica’s “Way To Better Health” and Dental Access.

“Rose and I collaborated well in the past. I’m tremendously proud of our work and eager to expand on our successes,” says Schopen. About McKinney, she says “She’s truly the most naturally gifted PR professional I’ve worked with. She inspires me every day to raise the bar, and I’m thrilled to join her at Risdall McKinney.”

Schopen started her career in public relations and promotions at Fallon, working on the Lee Jeans account. Schopen managed Lee’s involvement in the Elite Lee Jeans Model Look events, supported the company’s sponsorship of the Women’s National Basketball Association and participated in the planning stages of the Buddy Lee campaign.

At Risdall McKinney Public Relations, Schopen will work on behalf of Premier Mounts, one of the world’s leading manufacturers of projector, plasma and flat-screen TV mounts, Calhoun Square and Twin Cities Originals.

Schopen has degrees in International Relations and Mass Communications from the University of Minnesota. 

About Risdall McKinney Public Relations
Risdall McKinney Public Relations, a division of Risdall Marketing Group, LLC, is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With 2006 billings of $3.3 million, the agency is ranked as the 7th largest PR firm in Minnesota. Its client roster includes local, national and international work for business-to-business and consumer accounts.

Anne Cloeter
Risdall McKinney Public Relations
651.286.6746